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Step: 1

DEMO
The first thing a band or artist in san francisco needs is a demo. Put your best three songs on a CD and have it ready at all times. It is too difficult for A&R reps to drive out to your show in san francisco, especially if they don't know what they're expecting. First you need to send a good copy of your music. Don't mail out a home recording to a record label, this is a representation of your group, and your sound. If the recording quality is no good, they will think you don't care about what you sound like. Get a good demo together before anything.

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Step: 2

BOOK SHOWS
You can't sell your demo to anyone if they don't hear your music first. Find the local clubs and bars in san francisco that cater to your groups sound, and start playing there. Don't be afraid to call, local clubs need bands to make money, they want to hear from you. When you do book a show, promote for it. There is no point in playing a show in san francisco if no one is there to hear it. When you are looking for local, san francisco clubs to play, keep in mind the clubs that are most popular, where people will be already, bring your music to them.

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Step: 3

MARKET YOURSELF
Promote any way you can. Success in the music business at any level requires dedication, persistence, energy, and passion. It simply isn't good business to wait for an audience to find you. You must reach out to your audience and find them. There are a lot of people in san francisco that have never heard of you. The best way to get your music to an A&R person is to cause them to come to you. Get out there and market yourself, dress according to your sound, have good music, a good recording of it, a good show, and a good fan base. If you want attention from A&R, you have to have the attention of the fans, and a record label needs something they can sell. It is doubtful A&R will take calls or demos from every person who wants to pitch their music to them, if they did they wouldn't have time to do any of their other work.

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Step: 4

MANAGERS
Managers can help shop your san francisco group for a record deal, but only if they have the connections to get your music to the right people. It's not impossible, but friends, or family with no music industry experience usually aren't going to be able to get through locked industry doors. The right manager for this task could be hard to find in san francisco, and must be carefully chosen. You don't want to get tied up in complicated legal contracts with inexperienced managers who will need to be replaced once a record deal comes along. Most managers will take between 10% and 20% of an artist's gross income; including record royalties, publishing income, and touring and merchandising income.

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